Author: Cayenne Lai
Company: JiMi International Sdn. Bhd.
Profession: Trainer in E- commerce , health and beauty industry
Position: Director of company
To many of my friends, I have always seemed like the “little princess” from a happy family.
I am known for my positivity, for encouraging others, and for facing life with a smile.
But the truth is, my childhood was far from perfect.
My father went bankrupt when I was young, and my parents eventually divorced. As the eldest daughter in the family, I learned independence early in life. I understood from a young age that many things in life cannot be solved by waiting for someone to rescue you.
During my secondary school years, I worked hard to support myself while striving for academic excellence. Through perseverance, I earned three full scholarships that gave me the opportunity to study in the United States.
Yet after graduation, reality did not become easier simply because I had worked hard.
Low-paying jobs, uncertainty about the future, and constant pressure gradually pushed me into a season of confusion and depression. No matter how much effort I put in, I still felt painfully far away from the life I dreamed of.
Everything began to change when I met a mentor who became a turning point in my life.
He did not merely teach me how to make money — he helped me recognize my own worth. Through his guidance, I realized that true growth is not measured only by career success, but by discovering the path that genuinely aligns with who you are.
From that moment onward, I devoted myself to the fields of Life Coaching and beauty entrepreneurship training for nearly nine years. Along the way, I had the privilege of mentoring more than 500 women in building their businesses, while leading teams that achieved annual sales peaks in the tens of millions. More importantly, my mission became helping women discover their strengths, unlock their potential, and become the person they truly desire to be.
In 2024, everything changed again.
Due to unforeseen circumstances, the company I had dedicated years to suddenly shut down. My husband and I lost our source of income overnight, and many members of our team also found themselves lost and uncertain about their future. During that season, I questioned whether I still had the strength to continue.
But in 2025, I chose to begin again.
That was when I founded JiMi — a skincare brand created with the belief that skincare should heal, restore, and empower.
JiMi was developed over nine months by two founders with eight years of skincare experience, in collaboration with a French laboratory. Built upon the philosophy of “less is more,” our products focus on repairing, hydrating, and firming the skin while helping women rebuild healthy skin from within.
To ensure the quality and safety of every product, I personally tested them on my own skin. My partner and I invested nearly all of our savings into this dream because we wanted to create something truly safe, effective, and meaningful for consumers.
Today, JiMi has received multiple certifications, including KKM, GMP, ISO, FDA, and SGS — because we believe that truly good products are not merely about sales, but about responsibility.
In a world increasingly driven by AI, algorithms, and social media attention, I still believe that sincerity, humanity, and genuine connection can never be replaced.
“Become a light yourself, because you never know who may find their way out of darkness through your light.”
My name is Cayenne.
And I hope that everyone who has ever walked through darkness will one day discover the light within themselves.