Author: Nicole Goo
Company: FirstStop Marketing International PLT
Profession: Children’s Educational Toys
Position: Founder & CEO of Babyya
《Many people think entrepreneurship is a journey about success and wealth.
But for me, the reason I started this journey was because of my child.》
In the past, I often felt anxious about my child’s attention and focus challenges. I was constantly searching for ways to support my child’s growth and development. Watching my child struggle made me ask myself:
“Is there a way for children to learn happily, and grow through play?”
With guidance and encouragement from a PhD mentor, I founded Babyya. From 2020 to 2022, I spent years researching, testing, and improving educational play products for children. That was how B.B.Mag magnetic tiles were born — open-ended toys designed to help children improve focus, creativity, and imagination, while also reducing screen time and phone addiction.
But the entrepreneurial journey was never easy.
When I first started promoting the brand, I was met with skepticism and misunderstanding. Building a brand from scratch meant experiencing endless pressure and set-backs. Yet, because of my children, I never gave up. I knew I didn’t just want to sell toys—I wanted to bring meaningful, transformative change to more families. Over the years, I built Babyya from the ground up, step by step. Within three years, we surpassed 7-figure annual sales and built an engaged community of over 80,000 followers starting from zero.
What began as a humble idea has now become an everyday part of tens of thousands of households. Yet, far more important than these numbers is seeing more and more children learning through play and thinking through exploration. Watching them build their confidence piece by piece is the true reason I have persevered to this day.
It has reinforced my belief that a woman’s true strength does not lie in being perfect, but in having the resilience to keep moving forward after facing adversity.
To all mothers out there: becoming a mother does not mean giving up on your dreams or your self-worth. A mother is not just a caregiver; she can also be a creator, a leader, and an influencer. Today, I have also built a growth community for mothers, where women can support one another as we shape a better future for our children. I firmly believe that when children thrive, mothers thrive and when more women grow and rise, together we can change the world.