Author: Larisa Siah
Company: Crux (De Chen Wellness)
Position: 3 Star Director – Lifewave Brand Partner
《Unleash the True Big Why Within Us》
Hello everyone, I’m Larisa Siah. Today, I want to share something personal—not just about business, but about purpose and discovering the Big Why within us.
Coming from a corporate background in the retail industry, I took a bold step into entrepreneurship by establishing and running my own event company. It was an exciting and fulfilling chapter of my life—one that shaped me with resilience, strengthened my leadership, and taught me the importance of building meaningful connections with people.
Then, the pandemic changed everything.
I began noticing a global shift in the rise of wellness. People are becoming more conscious about healthy ageing, stress management, mental wellbeing and longevity. According to the Global Wellness Institute, the wellness economy reached approximately US$ 6.8 trillion in 2024 and is projected to approach US$ 9.8 trillion by 2029. I realized wellness is more than a trend. It represents a new way of defining a good life. True luxury is having time, energy, quality sleep and peace of mind. That was when I began seeing the potential of the wellness industry.
I was introduced to Lifewave light therapy technology, and I was fascinated by its concept of bringing together Eastern wisdom with modern science. Lifewave uses reflected light and strategically placed patches as part of a wellness routine. I like to describe it simply: “Speaking the body’s language through light.” I personally experienced significant improvement in the spinal discomfort that had troubled me for months. But the greater transformation was in my perspective. I realized I was not simply sharing a product or business opportunity. I was sharing knowledge, hope and possibilities.
My mission is to help more people become better informed about health and wellness—from young adults building families to those entering their 60s and beyond. I also hope to empower single mothers, retirees, caregivers and those who may feel left behind. People today are under tremendous pressure. They are looking for practical and accessible ways to take better care of themselves—to sleep better, manage stress, maintain energy, age well and want to enjoy life. For me, wellness is not about promising that one technology can solve everything. It is about education, awareness, lifestyle and informed choices.
Looking ahead, I am establishing an Academy focused on health, wellness, light therapy technology, healthy ageing and compassionate care. With open heart, I welcome individuals and I want to empower partners with knowledge, confidence and skills so that together, we can reach more families. One person can help a few. Educate and empower a community with one purpose, the impact multiplies. With self-confidence, knowledge and ability to create value, they begin to see new possibilities, we can build businesses, create additional or passive income opportunities, and ultimately work towards creating a legacy—not just for ourselves, but for the people and families we care about. It is about creating a journey where we can ignite health and inspire wealth.
Because what is the value of wealth without health? Seeing someone regain hope, become more confident in their wellness journey, believing that tomorrow can be better, and simply seeing someone smile again. Those moments remind me why I started. So, I leave you with one question: What is YOUR Big Why? Let’s don’t just build a business—let’s build a movement. You don’t just create income—you create impact and help others live healthier, more hopeful and meaningful lives. That is my Why. That is my journey. And that keeps me moving forward.