Author: Ida Khoo
Company: Midyson Sdn Bhd
Professional: Founder & CEO
In the eyes of many women, grey hair is often seen as a sign of aging. But for Ida Khoo, it became a turning point in her life.
In her twenties, she discovered her first strand of grey hair. Like most people, she relied on chemical hair dyes to maintain her appearance. But with every dyeing session, she grew increasingly worried about the potential harm these chemicals could cause to her body.
What truly pushed her to make a change was the loss of two close relatives who passed away from cancer. At that moment, she realised deeply that “health is the most important thing in life.”
Ida began examining every product she used, determined to stay away from harmful ingredients. She discovered that there were almost no hair colouring options on themarket that were both safe and effective. She refused to give up. After countless trials and disappointments, she finally found a herbal-based natural darkening formula in Singapore. She tested it herself and the results were remarkable. Her grey hair was naturally covered, her scalp felt lighter, and her hair became healthier.
To help more people benefit from this, she made a bold choice and left her stable job inthe electronics industry.
In 2010, she brought this herbal scalp care treatment back to Malaysia. Starting from a small shop, she built her reputation step by step with sincerity and persistence. In 2020, she officially established the Midyson brand. Ida wasn’t just selling products, she was genuinely helping customers solve their scalp and hair problems, restoring their confidence and youthfulness.
After years of dedication, Midyson grew from a single outlet into a nationwide brand and obtained its franchise license in 2023. Ida also founded an academy to train more professional scalp therapists, ensuring that the philosophy of safety and natural care would be passed on.
Ida firmly believes that true success comes not only from perseverance and conviction but also from a heart filled with gratitude. As she often says: “A lifetime of happiness comes from gratitude.”
Through her actions, she proves that as long as you remain true to your beliefs, every step you take leads you closer to happiness and achievement.
Her journey — from an ordinary woman to an industry-leading entrepreneur.