The Only Female Protégé of Jimmy Choo
On the vibrant soil of Southeast Asia shines a woman of both talent and passion — Fion Poon. She is not only a designer, but also a devoted preserver of the artisan spirit. Through her handcrafted bag and shoe brand, she weaves beauty into every stitch, honoring quality, and celebrating culture.
Fion Poon came from humble beginnings, without privilege or wealth, yet she never bowed to fate. Amid challenges, she chose to carve her future with her own hands, expressing the warmth of life through design. At the heart of her work lies her belief in the “Artisan Spirit” — originality, craftsmanship, attention to detail, and a deep infusion of Southeast Asian cultural aesthetics. Every piece she creates carries a soul.
Her journey is not hers alone — it is also her family’s hope. She has brought her siblings and loved ones into the growth of her brand, working side by side in production, packaging, and promotion. Together, they have turned challenges into shared strength.
She deeply believes:
“When a woman awakens, she uplifts her family;
When a family unites, dreams are no longer far away.”
On the stage of She Rises, Fion Poon has become an inspiration to countless women. She embodies the warmth of handmade artistry, the persistence of dreams, and the power of family.
Today, she is not only the founder of a design brand, but also a shining light of Malaysia — a living witness and bearer of women’s strength.