Author: Sylvia Liew 廖馨媖
Company: Genuinebeauty International SDN BHD
Position: Professional Leader
《Seeing Value, Growing Together》
I am Sylvia, the second child in my family. Because I was never someone who fought to be first or competed for attention, I grew accustomed to quietly observing the people around me. Over time, that habit sharpened my ability to notice details others might overlook. It was only after becoming a business consultant that I realised this quiet observation had become one of my most valuable strengths—the ability to see people, and more importantly, to recognise the unique value within each individual.
When I was fifteen, my father passed away, leaving my mother to carry the weight of the family on her own. That experience forced me to understand responsibility much earlier than most, and it taught me that true maturity does not come from age, but from understanding. As I grew older, I began to see my parents differently. I realised that their limitations were never a lack of love; they were simply doing the best they could within the limits of their circumstances and abilities. That understanding later became an important foundation in the way I relate to others.
After graduating from university, I entered the real estate industry and earned my first significant income. With that money, I went to New Zealand and lived there for a year. That year broadened my perspective and taught me that the differences between people are not determined only by academic qualifications, but also by the breadth of their vision. Life rarely has only one answer. As long as we are willing to try, we give ourselves the opportunity to discover possibilities we may never have imagined.
After returning home, I explored several different fields, including direct selling, insurance, and sales, before eventually finding an opportunity in new media. Over the next eight years, I generated millions in annual revenue through social media. Although it may have appeared that I was constantly changing directions, I was actually studying the same subject all along—people. Through these experiences, I discovered that what truly limits the growth of an individual or a business is often not a lack of ability, but the inability to identify their own positioning and value.
This realisation led me into resource integration and business consulting, where I focus on supporting the development of the beauty and medical aesthetics industries. Through investment integration, resource sharing, and collaborative operations, I help entrepreneurs reduce risks and improve efficiency. In recent years, I have also assisted more than 200 entrepreneurs in completing resource integration and business transformation.
Yet the further I travel on this journey, the more certain I become that what I truly want to do is not simply help people make money. I want to help people see themselves again. Many people are not without value; they simply have never been positioned correctly. What I have become skilled at is looking at a person’s experiences, strengths, and qualities, and helping them identify the unique value that already belongs to them.
Today, I am also a mother of two. To me, entrepreneurship is no longer merely about creating income; it is about creating influence. I hope to lead and support more women entrepreneurs in building businesses that are systematic, valuable, and capable of giving them greater freedom.
I have come to believe that true success is not measured by how far one person can go alone. It is measured by whether the path you have travelled can illuminate the way for others; whether, while recognising your own value, you can also learn to recognise the value in those around you.
See the value, and grow together.
— Sylvia Liew 廖馨嫒