Author: Eldnn Liew 廷廷
Company: Mliss (M) Sdn Bhd
Position: Founder
《Rewriting Skin with Expertise, Empowering Women through Entrepreneurship》
Hello everyone, I am Eldnn Liew, the founder of Mliss.
Having started working independently at the age of twelve, I realized early on that a woman’s sense of security and self-worth always stems from her own capabilities. Driven to resolve my own severe skin issues, I immersed myself in the beauty industry. Guided by meticulous research into ingredients and skin analysis, I evolved from an entry-level product salesperson into the founder of my own brand—MLISS™. Upholding the philosophy of “Entrepreneurship with Heart, Excellence through Devotion,” I transformed the brand from a single-product agency into a renowned beauty enterprise integrating R&D, premium skincare, and professional education, establishing an exceptional professional reputation in a highly competitive market.
Looking back at this journey, MLISS™ has long transcended merely “selling products”; it has become a profound platform for me to fulfill the mission of “touching lives through passion and impact”. I have shifted the brand’s core focus toward “cultivating professional talent”. Through systematic dermatological knowledge and practical skill training, we empower everyday women in our team to become formidable professional estheticians, and even assist them in establishing their own micro-beauty businesses. My vision extends beyond resolving skin concerns for clients—I aim to empower women everywhere with expertise, confidence, and financial independence.
Navigating the emotional weight of a loved one’s severe illness alongside shifts in the business environment, I have learned to move forward with wisdom and healthy boundaries. When exhausted, I step back, prioritize self-care, and return with renewed strength. Believing that everything happens for a reason, I aspire to channel the strength and commercial success built through MLISS™ toward philanthropy to uplift vulnerable communities in the future.
— Eldnn Liew
We cannot choose our origins, but we undeniably possess the power to rewrite our destiny through our own competence. To rejuvenate skin with expertise and fulfill women’s dreams through our platform—this is the lifelong beauty mission I am dedicated